Galeries Lafayette
SIGNAGE
Creating the signage for the 1st european department store in terms of sales, welcoming 37 million visitors a year.
Context
World-reknown leading French department store, Galeries lafayette has been offering French and international shoppers a selection of the best brands for 125 years. Galeries Lafayette has 62 department stores in France and around the world.
Galeries Lafayette Haussmann, the historic flagship store, is the number one European store in terms of sales and welcomes 37 million visitors every year.
Signage, in a place of such magnitude, is of crucial importance.
Creation
New openings: Signage for Galeries Lafayette new openings, elevators, maps, directories, screens, services etc.
New departments: Creation of the graphic guidelines, illustrations and signage for the new departments. The challenge was to create clear information and make the shopping experience fluid and easy.
World-reknown leading French department store, Galeries lafayette has been offering French and international shoppers a selection of the best brands for 125 years. Galeries Lafayette has 62 department stores in France and around the world.
Galeries Lafayette Haussmann, the historic flagship store, is the number one European store in terms of sales and welcomes 37 million visitors every year.
Signage, in a place of such magnitude, is of crucial importance.
Creation
New openings: Signage for Galeries Lafayette new openings, elevators, maps, directories, screens, services etc.
New departments: Creation of the graphic guidelines, illustrations and signage for the new departments. The challenge was to create clear information and make the shopping experience fluid and easy.
Client
Galeries Lafayette 2013
Expertise
Signage/ Retail
Department Store
Maps/ Pictogram
Illustration
Galeries Lafayette 2013
Expertise
Signage/ Retail
Department Store
Maps/ Pictogram
Illustration
RELATED PROJECTS
© 2023 Noémie Pottiez