SMASH BURGERS

Context  As part of their Foodmarket concept, a combinaison of street food restaurants evolving every season, Sodexo, global food services & catering company, contacted me to design their Smash Burger Joint branding. The mood? Accessible, friendly, fast food.

Creation  The brand is composed of a handmade lettering combining the texture of meat and an old school script (typical from the 1960s burger joints) and naive illustrations.

Burger joint, food market, branding, restaurant, logo, visual identity, food packaging, illustrations, lettering.
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Sodexo 
2023